In this video, Debbie talks about how the power of branding is currently shifting from the push-down approach of corporations, to the branding of social movements made by people for the people.

Supplemental Resources:

• Stanford Social Innovation Review on The Role of Brand in the Nonprofit Sector
• IDEO U interviews Debbie on the Importance of Courage

Supplemental Resource: Forbes on how Branding is pushing Kenyan teens to use contraception