In this video, Jennifer and Bobby talk about their understanding of branding as a promise and a system.

Bobby Martin Bobby is the cofounder of branding agency Original Champions of Design (OCD).

In 2017, Fast Company named Bobby Martin one of the Most Creative People in Business.

He led an internal design team for Nokia in London where he oversaw brand identity across their global packaging range. He also served as design director of Jazz at Lincoln Center working with Artistic Director Wynton Marsalis to reach new audiences and bring the brand to life. Bobby is now faculty at the School of Visual Arts in NY.

Jennifer Kinon is a cofounder and leads business, design and strategy for Original Champions of Design (OCD). Jennifer Kinon worked in Pentagram's New York City office with Michael Bierut, overseeing a roster of clients including Benetton, NYU, Saks Fifth Avenue, Sesame Street and Barclays Center. She served as Design Director of NYC’s 2012 Olympic Bid. In 2016, Kinon served as Design Director of Hillary for America. Since founding OCD, she has developed brand identity systems for clients that range from the Girl Scouts of the USA to The New York Times and the WNBA. 

Supplemental Resource:

Original Champions of Design- Brand Strategy Official Website