Brian Collins is the Chief Creative Officer and Co-founder of COLLINS. For ten years prior to the founding of COLLINS, Brian was the Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather Worldwide. Brian’s clients have included Airbnb, Coca-Cola, Facebook, The Ford Motor Company, Giorgio Armani, IBM, Jaguar​ Cars​, ​Instagram, ​Levi Strauss & Co., Mattel, Microsoft, Nike, Spotify, Target, Unilever, The Walt Disney Co., and The Guggenheim Museum. Brian is now a professor at the SVA Graduate Program since 2001.

In this video, Brian tells the story of how he got into branding and the importance of optimism in the field.

Supplemental Resource:

We are Collins- Brand Strategy Official Website