2. Brands for Social Change
In this video, Debbie talks about how the power of branding is currently shifting from the push-down approach of corporations, to the branding of social movements made by people for the people.
Supplemental Resources:
- Stanford Social Innovation Review on The Role of Brand in the Nonprofit Sector
- IDEO U interviews Debbie on the Importance of Courage
Supplemental Resource: Forbes on how Branding is pushing Kenyan teens to use contraception