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Marketing at the Bottom of the Pyramid
Welcome to the Course
Welcome from the Director of +Acumen
Course Overview and Logistics
Course Roadmap & Schedule
How and Why We Work in Teams
About Us
Take the Pre-Course Survey
Introduce Yourself
Frequently Asked Questions
1. Introduction to Marketing at the Bottom of the Pyramid
Introduction to Module 1
Complete the Reading (Individual)
Watch the Videos (Individual)
Hold Your Workshop (Team)
Submit Your Assignment
Participate in the Global Conversation
Congratulations on Finishing Module 1
2. Marketing Principle #1: Truth
Introduction to Module 2
Complete the Reading (Individual)
Watch the Videos (Individual)
Hold Your Workshop (Team)
Submit Your Assignment
Participate in the Global Conversation (Individual)
Congratulations on Finishing Module 2
3. Marketing Principle #2 and #3: Trust and Tribes
Introduction to Module 3
Complete the Reading (Individual)
Watch the Intro Video
Watch the Workshop Videos
Hold Your Workshop (Team)
Submit Your Assignment (Individual)
Participate in the Global Conversation (Individual)
Congratulations on Finishing Module 3
4. Marketing Principle #4: Trials
Introduction to Module 4
Complete the Reading
Watch the Videos (Individual)
Hold Your Workshop (Team)
Submit Your Assignment
Participate in the Global Discussion
Congratulations on Completing the Course!
Conclusion
Take the Post-Course Survey
You're Done! What's Next?
Additional Resources
Disclaimer
Disclaimer
Complete the Reading (Individual)
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